The Trade Show Success System is a seven step process that takes you from core messaging to assessing your strategy effectiveness. Based on your needs, our team can help you every step of the way. Contact us for a review of your strategy, consulting and training.
TS Success System
Pre Show
- Market & Objectives - Selecting the right show; Budget; Measurable objectives; Message
- Pre Show Strategy - Pre show attraction methods
- Planning - Prospect profile; Qualification script; Ranking; Lead capture process; Marketing materials; Booth optimization; Speed
- Practice - Define staff roles; Role play; Staff incentives; Technology training; Getting commitment to the next step
At the Show
- The Show - Implementation
Post Show
- Follow Up - Technology used; Strategies to personalize; Phone script; Getting face-to-face; Make sales
- Evaluate - Calculate ROI & ROO; Compare to target; Assess complete strategy effectiveness