trade show strategy

Applying your trade show strategy to the right show

Date: 
01/18/2010 - 3:28pm

A major key to success is applying your trade show strategy to the right show.  No amount of staff training or trade show display design is going to help you if you attend the wrong show.

The reason trade shows are difficult for most companies

Date: 
12/10/2009 - 10:50am

It’s a process, not an event.

Seth Godin’s post The reason social media is so difficult for most organizations states:

…putting up a trade show booth is an event…Processes build results for the long haul.

Trade show strategy hobbled by company leaders

Date: 
10/16/2009 - 3:14am

In my latest post, Too busy to execute a trade show strategy, we discussed the need to eliminate waste within an organization in order to impact trade show results.  The post shows that those using trade shows as a marketing tool don't care about history or results.  Just like today, 30 years ago only 80% of all trade show leads were not followed up.

Too busy to execute a trade show strategy

Date: 
10/06/2009 - 3:29pm

Richard Erschik is a lead follow up expert.  He posted a blog questioning why upper management wasn't furious about the fact that about 80% of all leads are never followed up. He talks about an article from 1979: 

In the article (from 30-years ago, mind you) the editor states that...less than 20% of sales leads ever get followed-up.

Of course we are still pained! Here we are today and nothing has changed!

Pulling out of a trade show that goes to the dogs

Date: 
09/08/2009 - 9:48am

Food that is not fit for human consumption is said to "go to the dogs."  Jane Given of Scarlet Dream Coats is a client of mine.  She makes functional and fashionable clothing for dogs.  Jane was recently featured in an article about the 4th Annual Pet Fashion Week convention.  The article stated:

Are trade shows the magic beans?

Date: 
09/03/2009 - 7:23am

Our youth send constant text messages.  Facebook, Twitter and LinkedIn let people tell us what they're doing right now - if you care.  It's the evolution of how our society communicates.  It's like 24/7 reality TV and you're the star.  What could be better than that?  Is this the age of instant gratification and continuous connection? 

Bear shaving your trade show marketing

Date: 
08/27/2009 - 6:28am

To solve the global warming problem, let's shave the bears. Seth Godin defines Bear shaving as

We are branding our company

Date: 
08/21/2009 - 3:41pm
“We are exhibiting because we are branding our company.”  How often do you hear that?  In my experience, 99% of the time, that translates to:  We don’t really know why we are exhibiting.  We certainly do not have a trade show strategy.  Our staff hates being here because it is a waste of their time.  But look at the money we spent on our custom exhibit

A flexible easy-to-use messaging workhorse

Date: 
07/22/2009 - 10:37am

Is your custom exhibit a functional tool that is used as part of your trade show strategy?  Skyline’s DesignView™  portable display is a flexible, easy-to-use messaging workhorse. 

Trade show marketing death spiral

Date: 
07/22/2009 - 4:42am

Are you in a trade show marketing death spiral?

In Seth Godin's post Death Spiral, he states:

Syndicate content
| More