Jason Kallio

I have been a runner since 8th grade.  My good friend, Frank Damelio, with no experience, said he wanted to start running.  I gave him advice.  He did the best he could, and achieved positive results. 

To solve the global warming problem, let's shave the bears. Seth Godin defines Bear shaving as

Is your custom exhibit a functional tool that is used as part of your trade show strategy?  Skyline’s DesignView™  portable display is a flexible, easy-to-use messaging workhorse. 

Are you in a trade show marketing death spiral?

In Seth Godin's post Death Spiral, he states:

Exhibitor magazine has the tag line "Best practices in trade show marketing." It is a vast source of information for the state of the industry; training staff;

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The other morning I was surprised as I pulled the milk out of the refrigerator for my cereal. Duncan Hines had a sticker (not a coupon) on the gallon milk container that said, "Cold Milk, Warm Brownies, mmmmmmmm." Of course, there was a picture of brownies. My first thought - brilliant!

I want to introduce you to a hot product for the trade show industry that displays vehicles. The Rampboss trade show car display products are impressive.

So from a show promoter's perspective you have happy exhibitors and happy attendees. If people see a value in the trade show, then they tell others about it and come back next year. How else does the promoter benefit?

What does the attendee get on their MingleStick if they click with an exhibitor - contact info, PDF's, video?