Date:
01/31/2009 - 2:00pm
One of the easiest ways to be the perceived expert in your field is to present an educational seminar or break out session at a trade show. You are given instant credibility because you are the speaker. The perception is that the expo would not have you as a speaker if your talk was not valuable and good. Keep in mind that your talk should be educational - not a pitch about your company's products or services. You can save that for the booth.
