Date:
07/21/2008 - 6:00am
What is your core message and why is it so important? Your trade show display, company literature, web site and employees should all communicate that message. My guest today is messaging expert Rita Coco. Here's what she had to share with us today.
It is time again to get ready for your next trade show - 6 months down the road. You are just beginning to plan. And like every previous year, your competitors plan to be at this trade show, too.