custom exhibit

Do you need a way to be remembered by visitors to your custom exhibit?  Now you can create memorability by puckering up with my guest Kathryn Nordstrom from Pucker Up Impressions.

Tell us what you do?

A major key to success is applying your trade show strategy to the right show.  No amount of staff training or trade show display design is going to help you if you attend the wrong show.

It’s a process, not an event.

Seth Godin’s post The reason social media is so difficult for most organizations states:

…putting up a trade show booth is an event…Processes build results for the long haul.

Is your custom exhibit a functional tool that is used as part of your trade show strategy?  Skyline’s DesignView™  portable display is a flexible, easy-to-use messaging workhorse. 

The new Yankee Stadium has a price tag of $1.5 Billion! Opening day resulted in a 10 - 2 thumping. I bet that's not how they planned it.

If you don't execute your trade show strategy, and do it better than your competition, then you lose. An expensive trade show display does not mean results.

How much did you pay for your trade show exhibit booth? What did you get for results?

jason [at] sayitwithmagic [dot] com&s=997faj" class="external-link">Exhibitor Online announced The Trade Show Exhibitors Association (TSEA) results from its 2009 Exhibit Management Survey. The survey states that 2009 trade show budgets are set to decline by 17%.