Messaging

In the post, Are you communicating with self-pushing statements, we learned the difference between monolguing and dialoguing. Messaging expert Rita Coco followed up with this guest post:

What can you do today to shift your marketing from monologuing to dialoguing?

A trade show is a tool within your overall marketing system. People need to stop thinking of a trade show as an event - start thinking of it as a process. Begin with establishing your marketing messages.

Is your custom exhibit a functional tool that is used as part of your trade show strategy?  Skyline’s DesignView™  portable display is a flexible, easy-to-use messaging workhorse. 

Are you in a trade show marketing death spiral?

In Seth Godin's post Death Spiral, he states:

The other morning I was surprised as I pulled the milk out of the refrigerator for my cereal. Duncan Hines had a sticker (not a coupon) on the gallon milk container that said, "Cold Milk, Warm Brownies, mmmmmmmm." Of course, there was a picture of brownies. My first thought - brilliant!

I was talking with marketing messaging expert Rita Coco about how creative imaginations avoid trade show industry casualties. Trade show exhibit designer Peter Moran of The Moran Group has a new way of doing business that saves companies' trade show budgets.

We just celebrated my daughter's birthday this weekend. After her friends left she said, "Wow, my friends really know what I like." Reflect on that comment for a moment.

Isn't that our goal with our customers? (Don't forget, we all have internal and external customers. Some pay the bills and others help to get the job done. They're equally important if your goal is to enjoy life.) Just like we get to chose our friends, we also get to chose our customers. We chose how to treat our friends - just like our customers.

Many people are confused by what is "messaging."  This video explains what messaging is and why it is so important.

If you still are not clear, or have any questions, just email or call.

What is your core message and why is it so important? Your trade show display, company literature, web site and employees should all communicate that message. My guest today is messaging expert Rita Coco. Here's what she had to share with us today.

It is time again to get ready for your next trade show - 6 months down the road. You are just beginning to plan. And like every previous year, your competitors plan to be at this trade show, too.