qualified leads

Food that is not fit for human consumption is said to "go to the dogs."  Jane Given of Scarlet Dream Coats is a client of mine.  She makes functional and fashionable clothing for dogs.  Jane was recently featured in an article about the 4th Annual Pet Fashion Week convention.  The article stated:

Our youth send constant text messages.  Facebook, Twitter and LinkedIn let people tell us what they're doing right now - if you care.  It's the evolution of how our society communicates.  It's like 24/7 reality TV and you're the star.  What could be better than that?  Is this the age of instant gratification and continuous connection? 

To solve the global warming problem, let's shave the bears. Seth Godin defines Bear shaving as

Are you in a trade show marketing death spiral?

In Seth Godin's post Death Spiral, he states:

I recently received a follow up email from a business expo that I attended two weeks ago:

I apologize for the attached video as a shameless plug. The intent of my blog is to provide knowledge and facilitate conversation, not pitch. That said, it has merit. I was at a show today that had an overwhelming number of exhibitors with poorly designed booths. The booths clearly were not designed to assist the staff in communicating the value of doing business with them.