Sales

Pulling out of a trade show that goes to the dogs

Date: 
09/08/2009 - 9:48am

Food that is not fit for human consumption is said to "go to the dogs."  Jane Given of Scarlet Dream Coats is a client of mine.  She makes functional and fashionable clothing for dogs.  Jane was recently featured in an article about the 4th Annual Pet Fashion Week convention.  The article stated:

Are trade shows the magic beans?

Date: 
09/03/2009 - 7:23am

Our youth send constant text messages.  Facebook, Twitter and LinkedIn let people tell us what they're doing right now - if you care.  It's the evolution of how our society communicates.  It's like 24/7 reality TV and you're the star.  What could be better than that?  Is this the age of instant gratification and continuous connection? 

Bear shaving your trade show marketing

Date: 
08/27/2009 - 6:28am

To solve the global warming problem, let's shave the bears. Seth Godin defines Bear shaving as

Trade show marketing death spiral

Date: 
07/22/2009 - 4:42am

Are you in a trade show marketing death spiral?

In Seth Godin's post Death Spiral, he states:

Get them ready to listen

Date: 
08/01/2008 - 5:00am

I recently signed up to Seth Godin's blog. He wrote Purple Cow. One of the first articles I read was Are they ready to listen? In this article he points out that:


Most people, most of the time, steadfastly refuse to pay attention.

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