Speed of Execution

Richard Erschik is a lead follow up expert.  He posted a blog questioning why upper management wasn't furious about the fact that about 80% of all leads are never followed up. He talks about an article from 1979: 

In the article (from 30-years ago, mind you) the editor states that...less than 20% of sales leads ever get followed-up.

Of course we are still pained! Here we are today and nothing has changed!

Are you in a trade show marketing death spiral?

In Seth Godin's post Death Spiral, he states:

So from a show promoter's perspective you have happy exhibitors and happy attendees. If people see a value in the trade show, then they tell others about it and come back next year. How else does the promoter benefit?

What does the attendee get on their MingleStick if they click with an exhibitor - contact info, PDF's, video?

I have recently been introduced to a new simple information transfer and networking device called a MingleStick. I was so excited because the MingleStick functionality revolutionizes trade show effectiveness for exhibitors, attendees and promoters.

My friend and strategic partner, Frank Damelio of Target Intellect, sent me an email about a conversation with one of his clients. His client said: