Are you in a trade show marketing death spiral?
In Seth Godin's post Death Spiral, he states:
jason [at] sayitwithmagic [dot] com&s=997faj" class="external-link">Exhibitor Online announced The Trade Show Exhibitors Association (TSEA) results from its 2009 Exhibit Management Survey. The survey states that 2009 trade show budgets are set to decline by 17%.