trade show exhibit

Do you have a web site? Do you have a blog to drive people to that site? Do you have an e-newsletter?  Do you have an integrated trade show and inbound marketing strategy?

A trade show is a method for marketing. A web site is a method for marketing. A blog is a method for marketing. Your trade show strategy and web (inbound marketing) strategy should integrate with your overall marketing strategy.

Picture this: you're on the highway going 70 mph, and out of nowhere, you're down to a crawl. You finally get to the problem area to find a minor fender bender safely off to the side of the road. Why did everyone slow down? Simple -we just cannot help ourselves. The potential scene of that accident makes us beyond curious. We have to look. Some call this "rubber necking."

I apologize for the attached video as a shameless plug. The intent of my blog is to provide knowledge and facilitate conversation, not pitch. That said, it has merit. I was at a show today that had an overwhelming number of exhibitors with poorly designed booths. The booths clearly were not designed to assist the staff in communicating the value of doing business with them.