training staff

Applying your trade show strategy to the right show

Date: 
01/18/2010 - 3:28pm

A major key to success is applying your trade show strategy to the right show.  No amount of staff training or trade show display design is going to help you if you attend the wrong show.

Bear shaving your trade show marketing

Date: 
08/27/2009 - 6:28am

To solve the global warming problem, let's shave the bears. Seth Godin defines Bear shaving as

We are branding our company

Date: 
08/21/2009 - 3:41pm
“We are exhibiting because we are branding our company.”  How often do you hear that?  In my experience, 99% of the time, that translates to:  We don’t really know why we are exhibiting.  We certainly do not have a trade show strategy.  Our staff hates being here because it is a waste of their time.  But look at the money we spent on our custom exhibit

Trade show marketing death spiral

Date: 
07/22/2009 - 4:42am

Are you in a trade show marketing death spiral?

In Seth Godin's post Death Spiral, he states:

Exhibitor magazine offers best practices in trade show marketing

Date: 
07/09/2009 - 12:26pm

Exhibitor magazine has the tag line "Best practices in trade show marketing." It is a vast source of information for the state of the industry; training staff;

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