Are you smarter than a kindergartner?

We just celebrated my daughter's birthday this weekend. After her friends left she said, "Wow, my friends really know what I like." Reflect on that comment for a moment.

Isn't that our goal with our customers? (Don't forget, we all have internal and external customers. Some pay the bills and others help to get the job done. They're equally important if your goal is to enjoy life.) Just like we get to chose our friends, we also get to chose our customers. We chose how to treat our friends - just like our customers.

All of your marketing efforts, not just trade show marketing, benefit from messaging. That's what helps you attract and chose the right customers. As a result, you will have many customers that you think of as friends.

I'm not saying anything that's really new to you. However, it sure can make us reflect, "Am I smarter than a kindergartner?"