MingleStick Functionality Revolutionizes Trade Show Effectiveness – Part 3: Trade Show Promoter Benefit

Date:

Friday, April 24, 2009 - 8:05am

So from a show promoter's perspective you have happy exhibitors and happy attendees. If people see a value in the trade show, then they tell others about it and come back next year. How else does the promoter benefit?

The Mingle360 solution brings tremendous value and benefits to the show promoter. Event organizers look for ways to differentiate themselves from the competition. The MingleStick brings excitement and buzz to the event and helps the promoter create a unique competitive advantage. Our solution also helps the promoter with their sponsors. MingleSticks can be branded with a sponsor's logo and colors and the attendees' accounts can display sponsor banner ads. Sponsors look for maximum exposure and the promoter can offer MingleSticks as a great opportunity for maximum attendee reach. To learn more about our solution, event organizers can view our online PDF.

This works best if every exhibitor has the technology. How much more is a promoter going to charge an exhibitor to have this amazing advantage?

Yes . . . if every exhibitor and every attendee has our technology, we create an unbelievable networking experience at a trade show. It's difficult to answer your question with a specific price because there are many variables involved. With that said, several options do exist to pay for our solution. The cost can be passed on to exhibitors, attendees, and/or sponsors. Mingle360 takes a consultative approach to find out what works best for the promoter. We want to make it a win-win for everybody.

Remember, I am not receiving any payment for this endorsement. I am reporting to show how this tool can be used as part of a successful trade show strategy. I think this product is a dilly. (That means it's remarkable.)

As a trade show strategist, it is clear to me that Mingle360 has developed an easy to use, well thought out and incredibly powerful tool. The MingleStick functionality revolutionizes trade show effectiveness because it equally benefits the trade show exhibitor, attendee and promoter. If you are a trade show organizer that wants to improve the value of your show, then this is a great product for you. I have had an off-line conversation with Bradley Blinn, VP of Marketing & Sales - cost is not a barrier.

If you are a promoter that has used the MingleStick, tell us your opinion. If you are planning to use it, please come back and tell us your opinion.

Learn more:
Part 1: Exhibitor Benefit
Part 2: Attendee Benefit

Topic:

Comments

Tue, 05/05/2009 - 11:14am — Bradley Blinn (not verified)

Thanks for the write up about Mingle360! One thing I would like to share with the event promoters is the attendee response from using the MingleStick. We've collected various customer testimonials and I thought it would be valuable to share the feedback that we have received from attendees. Feel free to visit: http://www.mingle360.com/video_aba_testimonies.html http://www.mingle360.com/video_IT4DC_testimonies.html I hope this is of value. Bradley

Mon, 04/27/2009 - 8:25am — Frank Michael (not verified)

Jason, Thanks for bringing this amazing advancement to our attention. What an improvement over scanning badges! The feature that appeals to me most is the profile swap with pic bc one of the greatest challenges with networking is the ability to put the name with the face over the long-term. Keep us apprised of any case studies. Frank

Mon, 04/27/2009 - 8:37am — Jason Kallio

I agree, and the ability to see the face makes recall so much better. Thanks for your comment.