Racing toward trade show success

Date: 
Friday, August 28, 2009 - 8:24am

I have been a runner since 8th grade.  My good friend, Frank Damelio, with no experience, said he wanted to start running.  I gave him advice.  He did the best he could, and achieved positive results. 

Fast forward a few years.  Frank says he's going to run a 5 mile race.  I gave him some race advice.  He had a great experience. Frank was fired-up, and wanted me to train him for the next race in 4 weeks.  I agreed with a few conditions. First he had to be fitted for and buy the proper running shoe.  Then he had to agree to experience pain he was not used to.

Frank was amazed at the difference in having the proper running shoe.  He trained properly and hard.  The result, in only four weeks, was that he improved his time by 1 minute per mile!  For those that don't know running, that's a HUGE reduction.  Congratulations Frank!

People tell me all the time that they exhibit at trade shows and achieve positive results.  But have you received the proper training and used the proper tools?  Would you like to achieve HUGE improvements?

Racing toward trade show success is easy, if you work at it and have the right coach.

Topic: 

Comments

Mon, 08/31/2009 - 9:05am — Frank Damelio (not verified)
Jason, The training you put together for my running was incredible! Thank you. You invested the same dedication in me as you do for your trade show training. There really are many parallels. Now I know why your clients love you so much! You are an A-plus coach. Best, Frank
Mon, 08/31/2009 - 9:59am — Jason Kallio
Thanks for the kind words!  It's always easy to achieve results when the "student" is dedicated too.  I think you would agree that what we did was simple.  But had you not put in the hard work, you would not have achieved the results.  The same is for exhibiting.  Most people need to be put on the track & guided toward success. 
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