Trade show strategy hobbled by company leaders

In my latest post, Too busy to execute a trade show strategy, we discussed the need to eliminate waste within an organization in order to impact trade show results.  The post shows that those using trade shows as a marketing tool don't care about history or results.  Just like today, 30 years ago only 80% of all trade show leads were not followed up.

I think it's a company's culture that is suppressing trade show success.  Read the 12 traits in Seth Godin's post, The problem with cable news thinking.  In the post he says:

If I wanted to hobble an organization or even a country, I'd wish these twelve traits on them. I wonder if this sounds like the last board meeting you went to...

Is your trade show strategy hobbled by company leaders? Are you one of those leaders? What are you going to do about it?  See trait 12.  Can't do it yourself?  See trait 5.